Presented by the Skandalaris Center
Eight out of ten entrepreneurs who start businesses fail within the first 18 months. That’s a whopping 80%.
The number-one reason startups fail is because there is no perceived need for the product or service they offer. It may be a million-dollar idea. It may be impressive. But if it’s not solving a core problem for people and they aren’t willing to pay for it, it will fail. This is where Design Thinking kicks in.
Join Tracie Wolfmeyer, Director of Innovation and Human-Centered Design Services at Oracle, for a workshop on Design Thinking. Learn:
how to capture insights
how to convert insights into action
how to test hypotheses
how to experiment and test viability quickly
Tracie is an interdisciplinary designer and innovation leader experienced in using human-centered design, macro trends and startup lean methodologies to shape the future of companies across a diverse range of industries and sectors. She is known for developing new ways for brands and startups to solve complex business challenges. Her work has been recognized by CIO magazine, Innovation Leader, St. Louis Business Journal, St. Louis Regional Chamber and the Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship. Dinner will be provided.