Pareto, co-founded by Jessica Landzberg, BSBA ’17, and Olivia Bordson, BSBA ’15 is a farm-to-closet women’s apparel brand centered on sustainability and durability. With a philosophy of fewer but more purposeful pieces, Pareto aims to offer the best version of core closet items.
After years of working in retail, Landzberg and Bordson became disenchanted with the level of waste incurred by traditional brands. As Landzberg explains, 40 million tons of textile waste end up in landfills every year. Meanwhile, women wear 20 percent of the items in their closets 80 percent of the time. With this in mind, Pareto set out to challenge the need for more and instead, work to demonstrate the power that “fewer more purposeful” pieces hold for women, brands and the environment.
To this end, they spend months ensuring that each piece not only looks good but is also built to last and built responsibly. Pareto partners directly with every part of their farm-to-closet supply chain, which is fully domestic and includes an organic cotton farmer in Texas and cut-and-sew factories in Illinois and California.
On August 20, 2020, Pareto offered its first clothing item up for sale: a traditional t-shirt dress. A month later a second item was added: a classic crew neck sweater. They sold 75% of their inventory in the first month post-launch.
The company currently offers four pieces: Your T-shirt Dress, Your Crewneck Sweater, Your Tank Top, and Your Field Jacket. Thirty percent of their customers have made two or more orders and their products consistently hold a 9-out-of-10 rating.
With a foundation firmly in place, Pareto is ready to scale up.