RompHim founder is a WashU alum

Only 6 years ago, Daniel Webster-Clark was a WashU student. Now he’s working towards his MBA at Northwestern…oh, and he’s one of the founders of the RompHim.

Daniel, BSBA’11 & MSF’11, is part of ACED Design, one of four founders behind the unconventional men’s garment. For those who missed this past month’s internet craze, the RompHim, a romper designed for men, launched a Kickstarter campaign in mid-May with a goal of $10,000. Instead, it raised over $350,000.

Daniel (on right), with fellow RompHim founders

The innovative fashion trend was gobbled up by social media, receiving press from around the world. AJ Willingham sums it up for CNN, “whatever you call it, the one-piece clothing item preferred by babies and women at outdoor concerts has officially hit the male fashion mainstream.” Before long, the RompHim appeared on Jimmy Kimmel, SNL’s Weekend Update, and sparked its own set of parodies and memes.

But for all of the buzz and silly press that ACED Design’s inaugural product has received, at the end of the day, the RompHim went from non-existent to major pop culture phenomenon. Their initial run sold out in less than a week and the team is hard at work to make sure that the brand continues to grow.

Daniel attributes some of his current successes to the experience he had while at WashU. “WashU was a critical launch point for my career, which in turn has helped me as I launch RompHim,” he says. “The class work at WashU helped me think about business problems and build my critical thinking skills, while the clubs helped me start to develop the leadership skills needed as our team grows.”

Who knows what will come next from Daniel and the rest of ACED Design. But the team has spunk, energy – and clearly – the ability to think outside the box.

For more on Daniel, check out this Q&A on the Olin Blog.