By Mariel Sokolov
What do a medical device expert, a founder of a retail umbrella business and a sales strategist at Anheuser-Busch have in common? A few things, actually. For starters, they all studied at Washington University in St. Louis. They also all happen to be sports afficianados. Most importantly, they all had a desire to fundamentally change the business socks they wore from nine to five each weekday.
Chris Fetter, the medical device expert, “thought of the idea in the middle of the night. He was tired of smelly, uncomfortable feet at work. He didn’t understand why he and his peers were willing to invest in performance socks to wear hiking a few hours a week, but not on the socks they wore from 9 to 5. It just didn’t make sense! Unable to go back to sleep, he couldn’t wait to share his plan with his brother Tim (the umbrella businessman) and friend Sarah (the strategist). They loved the idea and came on board to bring Unfettered Socks to life.”
Unfettered socks are, in essence, comfortable business socks. They are are made out of merino wool, polyester, and nylon. They are more comfortable than normal, predominantly cotton business socks because cotton traps sweat and does not conform to the shape of the foot, while the materials that make unfettered socks wick away sweat. Unfettered socks also feature a “double-reinforced toe/heel and stay-up band at the top of the tube ensure superior durability and ‘stay-up ability'”.
In 2014, the company launched a Kickstarter project under its original brand (GoodFoot Socks) to fund the first production round. The campaign was resoundingly successful. Right now, the socks are sold predominantly online at the company’s website. As they gain popularity, however, the company hopes to expand to selling the socks at brick and mortar stores as well.
Chris Fetter, the man with the idea, currently serves as the CEO. He’s a Saint Louis native who is working towards his MBA at Washington University. He lives with his wife and three kids. He’s a self-proclaimed “avid sports guy”.
Tim Fetter, Chris’s brother, serves as the company’s CFO. Tim is a recent MBA graduate from Washington University in St. Louis. He has spent time as a healthcare consultant. Tim and Sarah met during a course at WashU where they consulted for startups in Tel Aviv.
Sarah Haselkorn is the company’s CTO. “Originally from Washington, DC, Sarah studied Systems Engineering and Entrepreneurship at Washington University in St. Louis. During her junior year, she opened a fast-casual salad restaurant called Green Bean…She currently lives in Miami…when she’s not working remotely from the beach she is running, biking, or spinning to be ready for her next triathlon”.
Read more at the company’s website, unfetteredsocks.com.