Karen Dodson, EMBA alum, is manager of professional development and Academic Publishing Services at Washington University School of Medicine in St. Louis. Me-and-penguins-450x400When she began the EMBA Program in April of 2013, Dodson had begun writing her novel, Set: A Love Story, and was thinking about how to use the book to market a business.

Set in Patagonia, South America and published in January 2015, the novel is a journalistic work of fiction that led her – with the help of her EMBA teammates, the EMBA Program faculty and EMBA Program staff – to create Reveal Patagonia, a travel excursion business. St. Louis Magazine published an interview with Dodson about the book this month.

Reveal Patagonia began coming together as a result of Dodson’s EMBA coursework. In Bart Hamilton’s Strategic Innovation class she experienced an “aha” moment that her idea for Reveal Patagonia was real. Dodson said, “We had to pull together a presentation and during the presentation I realized it was all coming together. We had a three to five year plan, an exit strategy and a whole business model.” Her team continued to support her business plan throughout the EMBA program. A study of “Reveal Patagonia: the China market” was their final project for the Global Theme section of the program.

Dodson said, “My EMBA teams, especially my second team, were very helpful in developing the business plan, along with [professor] Ron King.

Read more at the Olin Business School blog.