The St. Louis Post-Dispatch recently featured three young entrepreneurs, including Washington University in St. Louis alum Marc Bernstein. Their startup has developed a tool to help salespeople be more successful.


Bernstein, along with Chris Kontes and Davidson Girard, founded St. Louis-based Balto Software earlier this year. They’ve developed software that uses real-time conversation analytics to help sales reps be more effective during sales calls.

The software works in-call, identifying potential problems — like talking too fast or too much — and makes suggestions as to what the rep could be doing better, allowing him or her to adjust on the fly. The software also is designed to anticipate what a customer might say and help the sales rep be ready with a response.

Balto Software was bootstrapped but will be seeking outside investors soon. They are located at the T-Rex, a co-working space and technology incubator located in downtown St. Louis.

Bernstein fell in love with the St. Louis startup scene while he was studying business and entrepreneurship at WashU. He and the other founders attribute their success to the St. Louis startup community and the early support they received.

Read the full story in the St. Louis Post-Dispatch.