Closeup of black aronia berries on a bush

WashU alum launches all-natural local juice line

Zeng is projecting sales from her plant-based, eco-friendly juice brand Karuna to total $1 million in its first year.

Angela Zeng stands in front of her beverage manufacturing equipment
Angela Zeng of Karuna Beverages. Photo: DILIP VISHWANAT|SLBJ

Angela Zeng, who came to St. Louis from China in 1996, earned her MBA in Marketing and Strategy from WashU in 2005. While studying at Olin Business School, Zeng was co-chair of the Olin Cup business plan competition, already demonstrating her entrepreneurial spirit.

After graduating from WashU at the top of her class, Zeng worked for a pharmaceutical company and then moved on to lead the U.S. division of Hengtong Fruit Juice, China’s biggest apple juice company. Those positions gave her insight into the industry and confidence that she could create a natural and healthier drink in St. Louis, she said.

Zeng founded her company, Fulfill Food and Beverages, in January of 2016. The Karuna juice brand, plant-based and eco-friendly with no added sugars or preservatives, launched at the beginning of this year and can already be found at Dierberg’s, Whole Foods, Straub’s, United Provisions in the Loop, and Global Foods Market in Kirkwood. Zeng is projecting Karuna sales to total $1 million in its first year.

Read the full article in the St. Louis Business Journal.